Thursday, 24th May 2012  |   9:44 AM GMT
 

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Adwatch: Sky Sports F1 HD (Video)

Adwatch: Sky Sports F1 HD (Video)

Mar 13, 2012 |  No Comments

It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday's Australian grand prix from Melbourne. The start of the 2012 Formula One season.

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Alain Prost becomes an ambassador for Renault, just like we already thought he was..

Alain Prost becomes an ambassador for Renault, just like we already thought he was..

Feb 23, 2012 |  No Comments

This is one of those news items that makes you consider the meaning of Déjà vu. Haven't we been here before? Surely Alain Prost has been an ambassador for Renault since forever, just like Jackie Stewart was for Jaguar and Jean Alesi for... er, Lotus.

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Frankfurt 2011: New Twingo Renaultsport 133 and Twingo Gordini

Frankfurt 2011: New Twingo Renaultsport 133 and Twingo Gordini

Sep 14, 2011 |  No Comments

The New Twingo Renaultsport 133 made its world premiere at Frankfurt yesterday - presented in the signature Renaultsport Liquid Yellow body colour. In addition to its dynamic grille incorporating four lights, the new Twingo Renaultsport 133 features what Renault describe as "..an F1-style front blade in the bumper".

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Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting

Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting

Jul 29, 2011 |  16 Comments

After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties. “With this new deal not only have we delivered significant savings but we...

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New Renault Twingo breaks cover

New Renault Twingo breaks cover

Jul 27, 2011 |  No Comments

Renault's new 2012 Twingo broke cover this evening prior to its scheduled appearance at the Frankfurt Motor Show in September. It's more evolution than revolution, but Renault have certainly tidied up the styling of its entry-level model as it adopts several of the latest styling features introduced by Renault's head of design, Laurens van...

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The dream becomes a reality for Dacia Duster at Pikes Peak (w/VIDEO)

The dream becomes a reality for Dacia Duster at Pikes Peak (w/VIDEO)

Jul 2, 2011 |  2 Comments

Jean-Philippe Dayraut, France’s three-time Trophée Andros champion, had long dreamt of contesting the Pikes Peak Hill Climb, and his enthusiasm ended up convincing Dacia and Renault Sport Technologies to join him in this extraordinary adventure which called for a hint of folly and bucket-loads of passion!

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Nürburgring Edition upgrade makes Vauxhall’s Corsa VXR even more playful

Nürburgring Edition upgrade makes Vauxhall’s Corsa VXR even more playful

Apr 22, 2011 |  No Comments

I have always found the Corsa VXR to be the most endearing of Vauxhall's VX range - there's an honesty about its performance that matches the way it looks on the road, a playful nature that makes a MINI Cooper S seem... well, a bit sensible and a Clio Cup feel like it's trying too...

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F1: News from Barcelona

F1: News from Barcelona

Mar 10, 2011 |  No Comments

And so from the Paddock in Barcelona, where the glitz and glamour of the F1 season is already in full swing. We got together with the team from Edge Global Events who have been reporting on the eventful test sessions this week in Barcelona.

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The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Feb 17, 2011 |  3 Comments

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.

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Lewis Hamilton’s brother, Nic joins the Renault Clio Cup UK

Lewis Hamilton’s brother, Nic joins the Renault Clio Cup UK

Feb 16, 2011 |  No Comments

Nicolas Hamilton, brother of 2008 FIA Formula 1 World Champion Lewis, will make his motor sport debut by contesting the 2011 Renault Clio Cup with Total Control Racing (TCR). Nic has long been a successful competitor in RC (remote control car) Racing and video gaming, but this is his first time competing in cars....

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