DRB-Hicom released a statement last night confirming that beleaguered sports car maker, Lotus, is not for sale. But what is their motivation for providing such an assurance, and what does this ‘really’ mean?
Several people have asked me why Dany Bahar, the CEO of Group Lotus, was suspended last Friday, and why DRB-Hicom have chosen not to give a reason when asked.
It’s been a matter of debate for months now as rumours continue to abound over the future of Group Lotus. But rather than clarify the situation, most reports serve only to confuse and frustrate an already jaded audience.
Much has been speculated, many of it inaccurate, and whilst I could go through each and every one, this would be of little benefit to Lotus or its 1,200 loyal employees.
Do you care about the truth? Do you care about the survival of a company whose engineering innovation has fundamentally influenced the cars we drive today? Do you really care? Or is Lotus just another target to parody and poke fun at for our own amusement?