Industry

The Twelve Most Valuable Automotive Brands of 2012

Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.

But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.

The Hamsters travel back in time for Kia’s New Soul campaign

To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.

‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.

The Trouble with Klout

Back in the ’90s I worked with several well-known global companies helping them implement performance measurement systems to prioritise decisions, reward individuals and cut down on the information noise inherent in any leading enterprise.

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.

Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting

After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties.

“With this new deal not only have we delivered significant savings but we have also ensured that through our live and extended highlights coverage all the action continues to be available to licence-fee payers,” said the BBC’s Head of Sport, Barbara Slater.