social video

Chevy-VOLT-rangeanxiety

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.

We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’

Fiat-charlie-sheen-menghia

FIAT’s 500 Abarth – now with Tiger Blood..

Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.

Top 10 Automotive social video campaigns of 2011

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?