Wednesday, 8th February 2012  |   2:41 AM GMT
 

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Jan 30, 2012 |  No Comments

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

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Get involved: Michelin Pilot Performance Test

Get involved: Michelin Pilot Performance Test

Jul 4, 2011 |  No Comments

During the next few days I will be evaluating Michelin's high-performance Pilot tyre range fitted to a variety of cars, with the aim of understanding the incremental benefit gained from each performance level and the differences in their behavior. The tyres under test will be the Pilot Sport 2, Pilot Super Sport, Pilot...

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Launch of the 2010 Pirelli Calendar

Launch of the 2010 Pirelli Calendar

Nov 20, 2009 |  3 Comments

The Pirelli Calendar is back, but don't expect to see many tyres.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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