In the build up to this year’s Le Mans 24 Hour race, Michelin has interviewed various members of the Audi Motorsport team to get an insight on what it takes to win at the world’s most prestigious endurance race, which takes place this weekend (16-17 June).
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
During the next few days I will be evaluating Michelin’s high-performance Pilot tyre range fitted to a variety of cars, with the aim of understanding the incremental benefit gained from each performance level and the differences in their behavior. The tyres under test will be the Pilot Sport 2, Pilot Super Sport, Pilot Sport Cup+ and Pilot slicks.
The Pirelli Calendar is back, but don’t expect to see many tyres.