tires

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

Get involved: Michelin Pilot Performance Test

During the next few days I will be evaluating Michelin’s high-performance Pilot tyre range fitted to a variety of cars, with the aim of understanding the incremental benefit gained from each performance level and the differences in their behavior. The tyres under test will be the Pilot Sport 2, Pilot Super Sport, Pilot Sport Cup+ and Pilot slicks.