TomTom

Prank or fail? A sideays glance at April Fools Day 2012

According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.

First Drive: Honda CR-Z

“It doesn’t know what it’s trying to be, what’s it meant to be? Too schizophrenic for me.” These are the words of a fellow scribe who has also just spent the last 90 minutes in the East Midlands countryside driving Honda’s new hybrid offering – the CR-Z.

I personally don’t agree with this assessment, though even Honda themselves admit there’s no real competitor to its Honda Insight successor. Nevertheless, curious and intrigued by a car whose chassis designer claimed the Elise partly inspired the CR-Z, I popped along a week ahead of its UK launch to see what all the hype was about.