Thursday, 24th May 2012  |   7:15 AM GMT
 

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Video: McLaren’s GT race drivers get behind the wheel of the MP4-12C road car

Video: McLaren’s GT race drivers get behind the wheel of the MP4-12C road car

Mar 29, 2012 |  No Comments

How many race drivers have you heard describe their stint in a 'road car' as, "..quite possibly the most fun I've ever had driving"? Well that's precisely what 2008 McLaren Autosport BRDC Young Driver Of The Year, Alexander Sims, said after climbing out of a MP4-12C road car at the Dunsfold Park track.

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Video: Kimi Raikkonen meets the Stig

Video: Kimi Raikkonen meets the Stig

Mar 9, 2012 |  No Comments

Unless you've been living under a stone during the past week, you'll probably be aware that the Iceman (Kimi Räikkönen) ventured on to the Top Gear set on Wednesday, to set a lap time in the ‘Reasonably Priced Car’ around the legendary Dunsfold Top Gear test track.

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AdWatch: Lamborghini Aventador – The Truth Hurts

AdWatch: Lamborghini Aventador – The Truth Hurts

Nov 24, 2011 |  No Comments

Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the...

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Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

Nov 18, 2011 |  No Comments

When TomTom first came on the scene in the early 1990's, I suspect being the purveyor of silly voices never featured in their business plan. 20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation...

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Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)

Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)

Sep 23, 2011 |  2 Comments

Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.

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Can you out-drive David Coulthard? (incl/VIDEO)

Can you out-drive David Coulthard? (incl/VIDEO)

Sep 5, 2011 |  5 Comments

Later on this afternoon you'll be able to answer the question, "Am I as quick as an F1 driver?", as thousands of gamers compete on Gran Turismo 5 (GT5) against ex-F1 driver David Coulthard, who will be driving a 6.2-litre V8 Mercedes-Benz SLS AMG around a real track.

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COMPETITION: We’re giving away three copies of Need For Speed Hot Pursuit

COMPETITION: We’re giving away three copies of Need For Speed Hot Pursuit

Nov 19, 2010 |  One Comment

If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.

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Crash the Need For Speed Launch Party in Los Angeles

Crash the Need For Speed Launch Party in Los Angeles

Nov 9, 2010 |  One Comment

EA (Electronic Arts) and KingSize USA are offering an advance-preview of the EA Need For Speed Hot Pursuit game launch in LA on Tuesday 16 November. The Philly based hip-hop duo Chiddy Bang will headline the event, which also features an all-night open bar.

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It’s a wrap for the UK launch of EA’s Need for Speed – Hot Pursuit

It’s a wrap for the UK launch of EA’s Need for Speed – Hot Pursuit

Oct 29, 2010 |  One Comment

EA’s exciting new game, Need for Speed - Hot Pursuit, received a helping hand from UK vehicle wrapping specialist, Totally Dynamic at its UK launch event this week.

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Volvo S60 – Not naughty, but nice

Volvo S60 – Not naughty, but nice

Oct 15, 2010 |  One Comment

Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate. When examining the vast array of videos, microsites and social media content we concluded that there was simply too much - the average viewer neither has...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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