Wednesday, 8th February 2012  |   2:48 AM GMT
 

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Toyota GT 86 will cost from £24,995 in the UK

Toyota GT 86 will cost from £24,995 in the UK

Feb 3, 2012 |  No Comments

Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to lifestyle sports coupes such as Audi's TT or BMW's Z4, then customers would naturally expect the same level of creature comforts - which would defeat...

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Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Jan 30, 2012 |  No Comments

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

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Toyota unveils its 2012 TS030 HYBRID Le Mans challenger

Toyota unveils its 2012 TS030 HYBRID Le Mans challenger

Jan 25, 2012 |  No Comments

Although Peugeot's withdrawal from Le Mans series racing last week was a disappointment to those who have enjoyed its rivalry with Audi, the 2012 season will remain a closely fought affair due to the introduction of Toyota's TS030 HYBRID Le Mans challenger.

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Spot the difference: Production Subaru BRZ joins Toyota GT 86 at Tokyo

Spot the difference: Production Subaru BRZ joins Toyota GT 86 at Tokyo

Nov 29, 2011 |  No Comments

The first pictures of Subaru's BRZ leaked out last night, prior to its official launch at the Tokyo Motor Show. The BRZ, nicknamed Subieyota, is the company's first rear-wheel drive car and was developed together with Toyota's GT 86 (a.k.a. Toyobaru) which was unveiled at the weekend.

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Toyota GT 86 aims to be the Best Drivers Car on the Planet

Toyota GT 86 aims to be the Best Drivers Car on the Planet

Nov 27, 2011 |  One Comment

It's a brave car maker who bucks the trend for more power, more performance and more.. everything when building a sports car, and when that car maker is Japanese there's an even more tightly defined expectation for what constitutes a performance car.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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