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Judging from the reaction on Lotus Cars' facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that "..they had a new creative man on board -- BUT can you guess who this particular international man of mystery is?" ...

Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is the Super Bowl on Feb 6 next year, the means of travel is by Mercedes-Benz, the fuel to get there is tweets...

Unless you’ve been living under a rock for the past couple of weeks, you will have noticed both the national and motoring press being dominated by the news of The Stig outing himself as Ben Collins. After much legal wrangling, Collins has now been dismissed from his white Stig role ahead of his publication...

[INTERVIEW] Music and Cars - SkiddMark meets Chicane

SkiddMark takes a look at F1's drivers and teams using social media channel Twitter.

When a marketing campaign backfires, sometimes the best advice is NOT to run and hide...

One of the most desirable cars of the past decade is to be built... and it's an eco-friendly hybrid.

Follow us on Twitter as we explore the 2010 Geneva Motor Show.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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