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FIAT’s 500 Abarth – now with Tiger Blood..

Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.

Toyota, Toyota where art thy Cojones..

We think this campaign might just be one step too far for the world’s largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..

Volvo’s S60 – is it naughty enough?

It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”