Thursday, 24th May 2012  |   1:40 PM GMT
 

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Honda introduces the Anti-Theft Negotiator

Honda introduces the Anti-Theft Negotiator

Apr 2, 2012 |  No Comments

Here's one we missed from yesterday's April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.

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Beat the hosepipe ban with a self-cleaning Subaru

Beat the hosepipe ban with a self-cleaning Subaru

Mar 31, 2012 |  No Comments

Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.

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Video Feature: Caterham – The DNA Shines Through

Video Feature: Caterham – The DNA Shines Through

Mar 16, 2012 |  No Comments

It makes you proud to be British doesn't it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name. Now playing in the big league of motorsport, Formula 1.

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FIAT’s 500 Abarth – now with Tiger Blood..

FIAT’s 500 Abarth – now with Tiger Blood..

Mar 2, 2012 |  No Comments

Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.

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Autoglass pioneers ‘self-repairing’ glass… for phones

Autoglass pioneers ‘self-repairing’ glass… for phones

Apr 1, 2011 |  No Comments

Autoglass® has today announced a scientific breakthrough by developing glass that repairs itself. Scientists at the company's headquarters in Bedford have been testing the technology on mobile and smartphones over the last 6 months and come up with a glass which when broken or cracked automatically fixes itself.

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Toyota, Toyota where art thy Cojones..

Toyota, Toyota where art thy Cojones..

Dec 23, 2010 |  2 Comments

We think this campaign might just be one step too far for the world's largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..

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Volvo’s S60 – is it naughty enough?

Volvo’s S60 – is it naughty enough?

Sep 17, 2010 |  One Comment

It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you regularly hear statements such as "..the all-new S60 will deliver a sporty drive like no Volvo before" and "The customers in this...

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Volvo re-evaluates the IQ of its crash-test dummies [VIDEO]

Volvo re-evaluates the IQ of its crash-test dummies [VIDEO]

May 7, 2010 |  No Comments

This wasn't supposed to happen, but don't worry Volvo thinks it was because of human error...

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The Mulsanne Story – Episode 6: Testing and Sign-off

The Mulsanne Story – Episode 6: Testing and Sign-off

Apr 23, 2010 |  2 Comments

The workers at Crewe are genuinely proud of each car they build.

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Bentley launches special-edition models for China

Bentley launches special-edition models for China

Apr 22, 2010 |  No Comments

China is already a sales-success for Bentley, and these two new variants will only add to this.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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