When it comes to content marketing, one format stands above all others – video. It’s the most powerful medium for switching-on a customer and delivering a memorable experience.
It’s the mark of a great driving video that even when frozen still – in a photograph – you can still soak in the unique experience of Ken Block at maximum attack on the streets of San Francisco. Gymkhana FIVE: Ultimate Urban Playground has already made an impact just days after it was released earlier this week.
It’s here, the fifth episode in the web’s most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really ‘resonated’ with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
If you’ve followed some of my adventures in recent years, then you’ll know how much value I place on video as a medium for online marketers and publishers to engage with their audience.