BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

By Steve Davies | May 23, 2012
Monaco preview: When Nico met Mika

By Steve Davies | May 23, 2012
Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

By Steve Davies | May 23, 2012
Gymkhana Four The Hollywood Megamercial – Bonus Edit

By Steve Davies | May 22, 2012
Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

By Steve Davies | May 21, 2012
VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

By Steve Davies | May 21, 2012
Bentley leads the Nürburgring 24 Hours

By Steve Davies | May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

By Steve Davies | May 19, 2012
Pole position for GT Academy graduate at the British GT Nürburgring race

By Steve Davies | May 18, 2012
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

By Steve Davies | May 15, 2012

Also..

Latest update: Working prototypes of the Porsche 918 Spyder head for the road May 15, 2012 14:28
Countdown to the Nürburgring 24H: Focus – Aston Martin GT3 May 15, 2012 12:50
Driven: Volvo V60 T6 AWD R-Design Polestar meets Shelsley Walsh May 14, 2012 19:28
BMW launches the M135i (w/VIDEO) May 13, 2012 1:32

Latest Stories.

The deal is done – Audi just bought Ducati

Apr 18, 2012 | No Comments

Audi has released a statement confirming its purchase of thoroughbred Italian motorcycle maker Ducati, in a deal that is thought to be worth €860 million ($1.12 billion). The transaction will be now completed as quickly as possible once authorised by the competition authorities.

Volkswagen reveals the all-new Golf GTI Cabriolet

Feb 29, 2012 | No Comments

Volkswagen will launch a GTI version of the new Volkswagen Golf cabriolet at next month's Geneva motor show, making this only the second GTI Cabriolet in the Golf's 38-year history.

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

Feb 8, 2012 | No Comments

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was...

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 | No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 | No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 | No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’

Feb 1, 2012 | No Comments

Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.

Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

Jan 31, 2012 | No Comments

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed....

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Jan 30, 2012 | No Comments

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

volkswagen

BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

Monaco preview: When Nico met Mika

Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

Gymkhana Four The Hollywood Megamercial – Bonus Edit

Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

Bentley leads the Nürburgring 24 Hours

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

Pole position for GT Academy graduate at the British GT Nürburgring race

Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

Also..

Latest Stories.

The deal is done – Audi just bought Ducati

Volkswagen reveals the all-new Golf GTI Cabriolet

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