Volkswagen’s 2013 championship-winning car is now even better thanks to a host of changes applied since making its debut almost twelve months ago. Ahead…
It’s come a long way in 63 years, but as of 2014 Volkswagen’s iconic camper van will have reached the end of the road….
It was one day, around 20,000 years ago, that the world changed. We’ll never know which of our ancestors made the breakthrough, or how…
I’ve made no secret of my disgust at Greenpeace’s recent anti-Volkswagen campaign, The Dark Side – it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that environmentalists were campaigning to become law.
Welcome to the July issue of Road Magazine – where we are celebrating three of the best press cars we’ve test driven in recent months.
Firstly, there’s the brand spanking new Lotus Evora V6 IPS – the first two-pedal automatic Lotus since 1986, opening the evocative and beautiful Evora to a truly global audience, particularly in America and Asia. Technology has moved on tremendously in the 25 years since the last Lotus auto, and the clever IPS’ twin clutch, “shift by wire” system is one of the best we’ve ever tested – making the most of the 280PS, 350Nm 3.5-litre V6 engine and amazing Evora chassis.
Environmental campaigners Greenpeace have launched a spoof series of ‘Darth Vader’ adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s mini Darth Vader campaign which were shown in the week leading up to this year’s US Super Bowl and the televised half-time ad break.
To celebrate the 35th anniversary of the original hot hatch, Volkswagen has announced the first details of the latest special edition Golf GTI model – the Golf GTI Edition 35. With an increase in power of 25 bhp over the ‘standard’ car, the Edition 35 develops 232 bhp and is the most powerful production Golf GTI to date.
Sometimes – on very rare occasions – our friends from across the pond produce better car ads than their European counterparts. Volkswagen comes to mind with their recent Super Bowl ads, or those hilarious off-beat VW Academy ads with Saturday Night Live comedian Bill Hader. Land Rover are another brand that have blurred the lines between the normally dull commercial and a genuine piece of entertainment.
What a remarkable transformation from the upright and dowdy A-Class of today to this new Concept A-Class, which is making its world premiere at the Shanghai Auto Show on 21st April 2011.
Welcome to the first in a series of German car specials of ROAD. Whether it’s their Teutonic efficiency, phenomenal reliability or sheer engineering superiority over most marques, German cars stand out from the masses.
If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.
ROAD is all on track this issue. We’ve got a test of the £175,000 Lamborghini Gallardo LP-570-4 Superleggera at Snetterton. There’s the incredible Ariel Atom V8 launch. And, in the more affordable ‘real world,’ there’s the Mk6 Golf GTi, at Castle Combe circuit.
We also proudly announce our tie-in with the exciting Global Tuner GP event, in California, at Laguna Seca.