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Volkswagen’s message to Greenpeace – put-up! or shut-up!

Volkswagen’s message to Greenpeace – put-up! or shut-up!

Aug 21, 2011 |  8 Comments

I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that...

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ROAD 16: Three of the Best

ROAD 16: Three of the Best

Jul 1, 2011 |  3 Comments

Welcome to the July issue of Road Magazine – where we are celebrating three of the best press cars we’ve test driven in recent months. Firstly, there’s the brand spanking new Lotus Evora V6 IPS – the first two-pedal automatic Lotus since 1986, opening the evocative and beautiful Evora to a truly global audience, particularly in...

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Greenpeace want us to “…turn VW away from the Dark Side” (w/VIDEO)

Greenpeace want us to “…turn VW away from the Dark Side” (w/VIDEO)

Jun 28, 2011 |  6 Comments

Environmental campaigners Greenpeace have launched a spoof series of 'Darth Vader' adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s mini Darth Vader campaign which were shown in the week leading up to this year's US Super Bowl and the televised half-time ad break.

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VW celebrates an icon with the New Golf GTI Edition 35

VW celebrates an icon with the New Golf GTI Edition 35

May 11, 2011 |  No Comments

To celebrate the 35th anniversary of the original hot hatch, Volkswagen has announced the first details of the latest special edition Golf GTI model – the Golf GTI Edition 35. With an increase in power of 25 bhp over the ‘standard’ car, the Edition 35 develops 232 bhp and is the most powerful production...

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In a Land Rover you’ll be safe inside…

In a Land Rover you’ll be safe inside…

May 4, 2011 |  No Comments

Sometimes - on very rare occasions - our friends from across the pond produce better car ads than their European counterparts. Volkswagen comes to mind with their recent Super Bowl ads, or those hilarious off-beat VW Academy ads with Saturday Night Live comedian Bill Hader. Land Rover are another brand that have blurred...

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Mercedes builds a Scirocco Rival with its Concept A-Class

Mercedes builds a Scirocco Rival with its Concept A-Class

Apr 7, 2011 |  No Comments

What a remarkable transformation from the upright and dowdy A-Class of today to this new Concept A-Class, which is making its world premiere at the Shanghai Auto Show on 21st April 2011.

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ROAD 8: German Special

ROAD 8: German Special

Nov 8, 2010 |  No Comments

Welcome to the first in a series of German car specials of ROAD. Whether it's their Teutonic efficiency, phenomenal reliability or sheer engineering superiority over most marques, German cars stand out from the masses.

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Getting serious about social media (Updated)

Getting serious about social media (Updated)

Oct 17, 2010 |  3 Comments

If you've been following our weekly reviews of Audi's mini-series for the A1, 'The Next Big Thing', or our previous review of Volkswagen of America's PunchDub campaign then you'll be aware that some brands are still finding the move into digital marketing something of a challenge.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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