Mini takes automotive personalisation to new levels

MINI, a leader in the manufacturing of customised vehicles in volume, is set to take automobile personalisation to a whole new level with a revolutionary paint system that will allow owners to change the exterior colour of their vehicle as often as they change their mood.

The ground-breaking MINIMagic paint system, exclusively available on MINI Clubman, will give MINI owners the chance to completely change their MINI’s exterior colour in only a few minutes and with just the effort required to apply a single coat of wax – a world first for an automotive manufacturer.

The MINIMagic paint system will be available with any of the Clubman’s stunning paint colours, starting this spring.

“The introduction of MINIMagic on the MINI Clubman will transform the way owners select the exterior colours on a new MINI, and offers even more options to personalize a MINI to individual taste,” said Jim McDowell, Vice President of MINI USA . “Gone are the days when our customers need to worry about whether they have made the right choice of paint colour. With MINIMagic, if they change their mind altogether, or just want a brief transformation of their MINI for a few weeks, it can now be done as simply as changing a shirt or rinsing your hair from blonde to brunette!” he added.

The new, innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, United Kingdom, as the first stage in a two-part process. All it takes for the customer to activate an on-demand colour change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish. In minutes, the transformation – from Light Coffee to Cosmic Blue for example – can be completed.

The permanence of the colour changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent. If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint colour, a process that happens in just a few hours at the end of the chosen period.

The MINI Clubman is one of the most customizable vehicles on the market with over 500 exterior and interior colour and trim combinations possible, and even the facility to change the interior ambient lighting to match a mood or an occasion. With each individual package and options, it will be possible for customers to literally build a one-in-a-million MINI Clubman.

Professor Lirpa Loof, Head of Exterior Aesthetics and Paint Finishes at MINI USA, said: “MINIMagic will bring a whole new meaning to the concept of car cleaning and restoration. As easily carried out as a wash and a wipe, our owners can have a ‘new’ MINI Clubman that is capable of matching any atmosphere or any occasion.”

The MINI Clubman, exhibiting some real ‘MINIMagic’, can be seen on the MINI display from April 1st during the New York Auto Show, held at the Jacob Javitz Center in New York City.