Aston’s One-77 sets off for Asia

Deliveries of the One-77 are expected to commence in early 2011, but as we count down to D-Day a solitary One-77 will soon be setting off on a tour of Asia.

The One-77, Aston Martin’s ultimate production car, features the world’s most powerful naturally aspirated road car engine (as fitted by a mainstream car maker) and is currently the ultimate representation of the company’s technical ability, ambitions and values.

The One-77 tour of Asia will take in Japan, Singapore, Hong Kong, Taipei and China and sets off in earnest later today, with its first stop being an event for 200 guests at the Cirque Du Soleil Theatre in Tokyo, Japan.

Asia Pacific remains an extremely important market for Aston Martin with significant growth potential for the British marque and not forgetting the many new billionaires in China, keen to convey their success. The company has in recent years grown its dealership network in the region to 14, culminating with recent openings in China and Taiwan with further expansion planned. Globally, Aston Martin maintains a network of 126 dealers in 39 countries.

The One-77’s performance will eclipse that of any previous Aston Martin road car, thanks to its 750bhp 7.3-litre V12 engine and will be built at the marque’s global headquarters in Gaydon, Warwickshire.

Over the past nine months, the One-77 has been undergoing Aston Martin’s rigorous engineering test programme. The car, despite its exclusive volume of only 77 units is being subjected to the same engineering development process as the current range of Aston Martin sports cars. This includes extreme hot and cold testing plus sign-off at the Nürburgring Nordschleife; the world’s toughest and most unforgiving test track.