Owning a smart fortwo has always been about expressing your personality and rebelling against from the purely functional nature of city cars. Long before BMW MINI offered custom mirror casings and body stripes, smart offered customers the chance to swap entire body panels and change the look of their cars in just a few simple steps. So what happened?
Well, firstly it wasn’t that easy to remove the body panels from those early fortwos and the ‘Swap Clubs’ which in theory enabled one owner to exchange panels with another, proved to be less popular than expected.
But the customisation of smarts has blossomed in other ways including remaps, induction kits and an endless array of alternative body parts. Tuning is relatively inexpensive and therefore most owners personalise some aspect of their car even if it’s just a new fuel flap.
Into this environment smart UK have launched the smart foryou customisation programme, offering enthusiasts the chance to enhance and personalise the appearance of their smart with unique graphics that can be applied to the body panels and tridion safety cell.
The fun, cool character of smart is reflected in 33 exclusive designs that are available from launch. Designs available include ‘Flying Flag’, ‘Modern Flame’, ‘Double Sport Stripe’, ‘Graffiti’, ‘Rainbow’ and ‘Butterflies’.
Depending on feasibility, smart foryou can also accommodate owners who wish to order totally bespoke graphics. Customers will be able to purchase individual elements, packages that include designs for front, side and rear body panels, and full body wraps. Visit the online configurator at www.smartforyou.co.uk.
Smart will continue offering niche models such as the smart fortwo nightorange, which will begin rolling in to dealers from 22 February 2011, and also the BRABUS range of accessories.
Designs are available from only £50, rising to £1900 for a full ‘Carbon smart’ body wrap and all graphics are guaranteed for five years.
Gary Savage, Managing Director Mercedes-Benz Cars UK, said: ”Many owners see their smart as an extension of their personality and smart foryou allows them to show this to full effect.
“The added style of smart foryou optimises owners’ enjoyment of their cars but for business users it can be an invaluable addition to their company, providing a very cost-effective means of advertising that is both mobile and very eye-catching.”