The V12 Lamborghini Aventador LP 700-4 made its Asian debut this morning on Lamborghini’s stand at the Auto Shanghai 2011. The event also marked the launch of the Gallardo LP 550-2 Tricolore at a special off-site event held in the Shanghai Expo. The LP 550-2 Tricolore was developed to pay homage to Italy, but this was the first time it had been shown in China.
China is an extremely important market for Lamborghini, achieving over 150% sales growth in 2010 compared to 2009, although after the recent spectacle of a disgruntled Chinese owner destroying his Gallardo (see below) we wonder if Lamborghini should vet their customers more closely before letting them buy a car.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, said: “Our presence at Auto Shanghai 2011 reflects the importance of the Chinese market, which is now our second most significant after the USA. The appeal of the Lamborghini brand in China is illustrated by the launch here of the Gallardo LP 550-2 Tricolore: definitively Italian, and with all the performance and handling a Lamborghini Gallardo promises. Demand for our cars continues to grow: our worldwide order book for the Lamborghini LP 700-4 Aventador is already eighteen months ahead of production.”
In 2011 Lamborghini will expand its dealership network in China from 14 to 20 dealers.