Williams Advanced Engineering will partner Nismo, the performance brand of Nissan, to develop high performance road cars, following its failed collaboration with Jaguar in building the still-born C-X75 supercar.
This new partnership will see Williams’ engineers joining the engineering development team at Nismo, currently working on products for launch worldwide from 2014 and beyond.
The collaboration will help accelerate the growth of the Nismo brand and enhance Nissan’s reputation for innovation by incorporating cutting edge F1-derived technologies and processes into Nissan’s high performance road cars.
It’s not clear if the ‘Williams’ name will be used to co-brand any limited-edition models, or indeed how the cars will be marketed to convey the F1 team’s contribution.
Sir Frank Williams, Founder and Team Principal, said: “Williams Advanced Engineering has a history of developing world class, high performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand.”
“Both parties share a passion for racing and cutting edge technology and this collaboration will see us work closely together to develop cars that will be at the forefront of automotive technology.”
Williams Advanced Engineering is the division of the Williams Group that commercialises Formula One based technologies and know-how. It signed an agreement with Jaguar in 2011 to build the C-X75 hybrid supercar, who then cancelled their plans to build the $1 million supercar after concluding “..it no longer fitted with global economic conditions.”
Earlier this month, Formula Money’s Christian Sylt claimed Williams had lost £20m in revenue due to the Jaguar’s termination of the C-X75 project.
Since the project was stalled, Williams Engineering have been hard at work trying to recoup the lost earnings and it looks like Nissan have spotted the opportunity to use some of the technology which was developed.
“Nismo is a brand built from over 30 years of racing experience and so it is fitting that we chose to work with a like-minded company such as Williams to develop the higher performance versions of our products,” said Shoichi Miyatani, president of Nismo.
“Williams have a proven history of making racing technology benefit road cars, and we look forward to starting this relationship during a period of intensive product development for Nismo.”