Features

PERSPECTIVE: Pole Precision

Another round done, another dreary street race and another fine example of F1’s current status as techno showpiece first, thrilling sport second.

From the very beginning of the broadcast tyre management, pit strategy and other ‘racing’ buzzwords were thrown around by the triumvirate of BBC presenters who all – as they’re employed to do – proclaimed the climax of the season to be ‘one the most exciting ever!’ You can’t argue that it’s going to be close, but I reject the term exciting.

PERSPECTIVE: Aston Martin – Daddy Cool

The problem with measuring anything with a qualitative stick is that by its very nature it will divide opinion. We’ve heard the stereotypes before, the 911 design is boring, Volvos are dull and Ferrari can do no wrong – but these are all just opinions. Games of football, tennis or cricket are ultimately measured by cold and clear numbers that allow you to immediately assess sans bias who has performed best over a set period of time and pat them on the back or berate their performance appropriately.

Spare a thought for the ‘uncool’ car makers

Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.

INTERVIEW: Perry McCarthy – The Original Stig

Unless you’ve been living under a rock for the past couple of weeks, you will have noticed both the national and motoring press being dominated by the news of The Stig outing himself as Ben Collins. After much legal wrangling, Collins has now been dismissed from his white Stig role ahead of his publication of a tell-all book on life behind the distinctive Simpson helmet, whilst all the while Top Gear executives begin to conjure up who should be given the role of Stig #3.

PERSPECTIVE: It’s a Mini Crisis

I recently had the opportunity to poke around the new Mini Countryman and, my word, what a ridiculous car. For starters it’s a fat old hector, not just for a Mini, but for any quasi-4×4. And secondly, this particular example cost over £30,000 which will get you a nice 997 Carrera S with not many miles on the clock. I have to ask, who would buy one?

Volvo’s S60 – is it naughty enough?

It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”