If there has ever been a brand which has more comprehensively turned its core values upside-down, then I can’t think of a better example than Lotus. That’s not to say that it’s the wrong decision, merely that the transformation is so acute that you’d forgiven for thinking you’d just walked onto the set of the Twilight Zone.
Tom Cruise, producer and star of Mission: Impossible Ghost Protocol, which opens on December 21, took a break from post-production work to accept an invitation to test drive the 850 bhp Red Bull Racing Formula One car around Southern California’s 2.5-mile Willow Springs circuit.
The challenge whenever we test a car is to convey just how it feels behind the wheel. The tools at our disposal are words, pictures, video and sound, but I’ve always believed that you can’t beat the sound of an engine at full-chat.
The Ford Mustang Boss 302 is all about the engine – NOT a muscle car engine as you might expect, but instead one of the finest normally aspirated V8s on the market today.
It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who successfully pitched their ideas. The financial element is, of course, clearly stated but as most of us know, any venture that is struggling to capitalise on its potential needs more than just hard cash and “association”. This was absolutely the case with the fancy dress business which was eventually taken-on by Duncan Bannatyne.
Judging from the reaction on Lotus Cars’ facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that “..they had a new creative man on board — BUT can you guess who this particular international man of mystery is?” Well it’s none other than US record producer, rapper and all-round hip-hop star, Swizz Beatz.
Which is faster? Man or MiTo? That’s the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat an Alfa MiTo in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.
Ettore Bugatti, best known for his racing cars of the 1920s and 1930s, came from a family of well-respected designers – his brother Rembrandt…
BMW is back in Hollywood with a starring role in Tom Cruise’s new Mission Impossible film “Ghost Protocol”, using a 6 Series Convertible and the new electric hybrid supercar BMW i8 to champion the Munich brand.
If you thought the standard Audi R8 Spyder wasn’t showy enough, then this could be the car for you. Created by Audi UK and donated for auction at the White Tie and Tiara Ball, this Gumbal-ready R8 Spyder is bound to create something of a stir out on the roads.
Frankie Dettori, perhaps the most famous Italian jockey in the world, arrived at the opening of his new restaurant ‘Cavallino’, in the heart of Chelsea in a 434bhp Maserati GranCabrio.
Volkswagen stole a march on other car makers at this year’s Super Bowl by launching its promotional ads 1 week early – the resulting void filled by their campaign resulted in more than 35 million online views, plus over 100 million TV views during the event.
Can I draw your attention to a new resource created by Volvo, called ‘Cross Country Travels’ or ‘XC Travels’, to use its more catchy name. It’s an online guide to the 25 most spectacular Scandinavian winter adventures, with an accompanying iPhone App that enables you to check in at the places you visit, receive a digital tag to share with friends and directions to guide you straight to the ideal spots.