Which automotive company could you imagine launching a technology rich visual feast, featuring 3-dimensional oversized graphics and super-quick racing cars. Would it be Ferrari? McLaren maybe? Well, had we not already given the game away in the headline, you would be forgiven for assuming I was talking about one of these iconic sports car brands.
The more I see the XKR-S, the more I warm to its smack-you-in-the-face looks, which convey in a far from subtle manner that…er, the XKR-S is anything but subtle. Quite the opposite to the elegant style we’ve come to expect from Jaguar in recent years, and in stark contrast to the graceful beauty of the classic E-type.
Like me you may already be aware of the new action thriller “Unknown Identity” featuring actors Liam Neeson and Diane Kruger, but it’s not just the Hollywood elite that will grab your attention – Mercedes-Benz are out in force with no fewer than 6 different cars featured in the movie.
We have a new watch to add to our guide to motoring-inspired timepieces, celebrating Bentley’s recent World Ice Speed Record their timepiece partner Breitling have now produced a strictly limited-edition SuperSports Light Body watch.
Who would have predicted more than 50 years ago, that in 2011 we’d still revere a material made from the hide of dead cows? Presumably not E. I. du Pont de Nemours and Company, makers of Nylon, Nomex and Kevlar – but then some things are irreplacable, like Bentley, who together with their luxury leather partner Ettinger have devised a range of modern must-have personal accessories to be launched at this year’s Geneva Motor Show.
Watches and cars are the most natural of bedfellows, even more so when those cars are racing or sports cars, so you’d imagine that the most desirable watches would be the ones found in the accessories catalogue of your favourite motoring brand.
We’ve been waiting an age for the next Bond Film #23, which had been delayed as MGM Studios sorted out their finances following several box office flops and the general market slump in DVD sales. Thankfully MGM and EON Productions were able to confirm the film’s go-ahead last month, with a release date in November 2012.
Who can resist peeking at the cover story for the all-new Lotus Magazine as the team seek to recreate the smouldering tension of the movie, “Basic Instinct”, complete with a prototype 2013 edition of the Lotus Elise.
In an astute move by Lexus UK’s sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car’s wing mirror – drivers had suggested that they’d rather look at Kylie than at the following traffic and rather generously the pocket-sized superstar was only too happy to oblige.
February 2011 will mark the launch of new luxury lifestyle brand, Lotus Originals. Inspired by the Lotus DNA of innovation and design excellence, the debut collection is a range of performance outerwear, refined, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus. Lotus Originals will be exclusively available from the Lotus website (www.lotusoriginals.com) from February.
If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.
After more than a decade of Elise-based production it’s easy to forget that Lotus was once known as a supercar maker, rather than purveyors of light-weight track-ready sports cars. Whilst many of us hold reservations about Lotus’ New Era strategy, one point that cannot be argued against is that they needed a change of strategy.