Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)
It’s that time of the year again when car ads take over the internet and we remind UK and European brands that despite being…
Ads & Commercials
Volkswagen searches for The Best Helmet Holder In The World (w/VIDEO)
To mark their return to world rallying in 2013, Volkswagen together with Jacky Icyx have set out on a quest to find a successor to the great Franc Riemère, a world class helmet holder from the 1970s and an unsung hero of international motorsport.
JCB celebrates the Holiday Season with a glamorous 2013 Calendar
JCB is renowned worldwide for its construction and agriculture products, but young George Bamford has taken the family name into the world of design and photography. His 2006 and 2007 JCB Calendars were award winners and now for 2013 he’s produced a ‘..study of the interesting juxtaposition between cold hard engineering and the soft, sensuous female form.’ Erm, quite.
The Top 14 examples of Automotive Christmas Cheer..
When fighting for a competitive advantage in the tough automotive sector, every little bit helps, especially when trying to sell a range-limited, pricey and usually uncool electric car. But this Christmas, the EVs have the advantage..
Fiat targets customers for its new 500L with ‘The Motherhood’ rap (w/VIDEO)
Comedian W.C. Fields famously coined the saying, “Never work with animals or children”, but it seems the opposite is true for advertising. Seven of the Top Ten Automotive Ads of all time feature either kids, animals or both.
Why the all-new Porsche Cayman ‘finally’ does Butzi proud.. (w/VIDEO)
When the first generation Porsche Cayman was launched in 2006, Porsche’s press pack was full of references to the venerable 904 Carrera GTS – a car which Porsche Ambassador Walter Rohrl once described as his favourite Porsche and which won its class at the Targa Fiorio in only its first year of competition.
The Hamsters travel back in time for Kia’s New Soul campaign
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.
‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.
Discovery Channel lift the lid on their ambitions for Fifth Gear TV
When Discovery poached Channel 5’s flagship series Fifth Gear back in January, it was part of a big push to increase the channel’s investment in the UK, with the promise of “terrestrial-sized” budgets for original programme commissions.
Scorched: Could the Subaru BRZ get any hotter?
Most creative agencies are quite frankly rubbish at making car videos, so it comes as something of a surprise when we find one that’s more than just tolerable.
MINI wishes Team GB ‘The Best of British’ with a rousing horn concerto
We’ve heard a few dissenting voices speaking out against MINI’s ‘Britalian Job’ – which has already clocked up over 700,000 views on YouTube, but MINI’s next London 2012 Olympics video, ‘MINI Orchestra’, should pass muster with even the most cynical of observers.
AdWatch: Hyundai’s Genesis Coupe vs an Arrow campaign misses the target..
We’ve probably all used the saying, “Great Minds Think Alike”, at some point in our lives and the same impression of déjà vu can sometimes apply with advertising campaigns too. But I bet Hyundai are wishing they’d been a little more ambitious with their recent video for the Genesis Coupe.
MINI’s New Film: The Britalian Job, Goes For Olympic Gold
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all – the Olympic Gold Medals.