Gymkhana SIX is LIVE (w/VIDEO)
The sixth instalment of Gymkhana, called ‘The Ultimate Gymkhana Grid Course’, features a real-life playground complete with a moving wrecking ball and videogame elements…
Internet & Social Media
Porsche builds a special 911 Carrera 4S inspired by an outdated social media metric
To celebrate its growing Facebook audience, Porsche has unveiled a special 911 Carrera 4S that was created based on the votes curated from its…
Focus on Audi: How much of a brand’s PR is merely bluster?
A few of you might have been following the problems we’ve experienced during the past year or so with our Mk2 Audi TT. It’s…
McLaren continues its promotional foreplay with the P1 interactive web experience (w/VIDEO)
One of these days we’ll try and rank which car maker is the ‘biggest tease’ – I suspect we’ll have a stand-off between McLaren…
Ken Block goes all Cyrillic in Russia (w/VIDEO)
It’s a bit of an oldie this one, as you’ll note by the use of Ken Block’s former Ford Focus WRC. Block took to…
Bugatti gears up for a big announcement..
Over on Bugatti’s Facebook page the stage is being set for the launch of something new, but is it yet another Veyron or something…
Three reasons why advertising should not be part of your social media strategy
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an…
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
Bentley and China – taking inspiration from their cultural roots (w/VIDEO)
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to…
Interview with Ken Block: The Hoonigan Fights Back
This time last year we spent time getting to know Ken Block, the ‘accidental hero’, best known for the world famous Gymkhana Videos. At…
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their…
Which Automotive Brands are winning the Content Marketing race?
When it comes to content marketing, one format stands above all others – video. It’s the most powerful medium for switching-on a customer and delivering a memorable experience.