After last year’s successful launch of MINI’s location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.
Keep your eyes open during the next few months for signs of Ken Block’s new Gymkhana viral – Gymkhana FOUR is the next chapter in the massively successful web video series that sees Block perform his own brand of autocross through a tight and twisty series of cones and solid objects. Called Gymkhana (jim-kah-nuh), Ken’s hybrid version is performed at speed and with the maximum amount of hoonage.
What can an EV do for you? Introducing BMW EVolve – a new iPhone/iPad App from BMW that helps you get a feel for what it’s like switching to an EV (Electric Vehicle) like the BMW ActiveE.
It was the most gorgeous sunny day in London yesterday (8/4/2011), as we joined Ford at the Gymkhana Uncovered event for the launch of the new Codemasters rally game, DiRT3.
It’s a measure of just how important the video games industry has become these days, that when Codemasters decided to launch their new DiRT 3 rally game, they were able to join forces with Ford, one of the top-3 global car makers in a marketing partnership that includes the viral sensation, Ken Block.
The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.
The group will carry instruments and amplifiers through the streets of their home city and ask music lovers to log on and follow them via Facebook and twitter as they walk and play.
When I first heard of Land Rover’s new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the boxes, but then perhaps it’s also biting off more than it can chew…
MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. You can watch a video explaining the rules of the game below.
If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.
I’ve been taking a look at Bentley’s new iPad app that was launched earlier today. During the past month there’s been a bounty of iPad apps released by car makers, some of them acting as product showcases whilst others provide a more multi-media form of their customer magazine. If you’ve got yourself an iPad, then these apps are a great way to explore the many features of your new gadget whilst exploring some of your favourite cars.
The deed is done – The race between MINI and Porsche around the autocross track at Road Atlanta has been run and the winner…
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