Industry

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?

The Accidental Hero – An interview with Ken Block

This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

AdWatch: Lamborghini Aventador – The Truth Hurts

Supercar makers don’t usually need to advertise their latest models – the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the brand.

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.