Last week I wrote about the effectiveness of online display advertising – in “To Infiniti and beyond” – where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.
In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I’ve been impressed with how visible the Infiniti brand has become in Europe.
Ever get the feeling Audi really enjoy poking fun at BMW? You’ll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new Z4, then followed this with ‘The Story Of JOY’ covering the rest of its range and now ‘JOY is BMW’ which encompasses BMW innovations.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it’s gained something of a reputation as being unbreakable. Toyota’s marketing people were quick to pick up on the show’s endorsement and have subsequently made it a key theme of their ads.
Proof, if ever it were needed, that the car industry makes the best ads – Hyundai’s new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties.
“With this new deal not only have we delivered significant savings but we have also ensured that through our live and extended highlights coverage all the action continues to be available to licence-fee payers,” said the BBC’s Head of Sport, Barbara Slater.
I feel compelled to bring the following videos to your attention, not because of some otherworldly showcase of fine driving skills, nor because they scoop the latest drop-dead-gorgeous supercar – in fact they have very little to do with cars at all – even though they’ve been produced by one of the most sought after car brands, BMW.
We are always on the look-out for good-quality content that we can bring to the attention of readers and enthusiasts, saving them time searching to find it and rewarding those who create the content with an appreciative audience. That’s why we built SkiddPlayer, curating the best videos produced each day and making them easier to find and share.
BMW is back in Hollywood with a starring role in Tom Cruise’s new Mission Impossible film “Ghost Protocol”, using a 6 Series Convertible and the new electric hybrid supercar BMW i8 to champion the Munich brand.
Environmental campaigners Greenpeace have launched a spoof series of ‘Darth Vader’ adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s mini Darth Vader campaign which were shown in the week leading up to this year’s US Super Bowl and the televised half-time ad break.
Earlier today we brought you news about Ken Block’s latest plans for Gymkhana FOUR – most notably that he’ll be driving a ‘hybrid’ powered Ford. Ken is currently in the midst of testing for the shoot, therefore information on the exact configuration of this hybrid powerplant is still a closely guarded secret, so the next best thing would be some pictures, right? And how about some video as well?