Keep your eyes open during the next few months for signs of Ken Block’s new Gymkhana viral – Gymkhana FOUR is the next chapter in the massively successful web video series that sees Block perform his own brand of autocross through a tight and twisty series of cones and solid objects. Called Gymkhana (jim-kah-nuh), Ken’s hybrid version is performed at speed and with the maximum amount of hoonage.
MINI Germany has developed the first multiplayer 3D console-quality race game for Facebook, based upon the MINI John Cooper Works. The game is on the recently re-launched Facebook page for MINI Germany www.facebook.de/MINI.Deutschland.
Sometimes – on very rare occasions – our friends from across the pond produce better car ads than their European counterparts. Volkswagen comes to mind with their recent Super Bowl ads, or those hilarious off-beat VW Academy ads with Saturday Night Live comedian Bill Hader. Land Rover are another brand that have blurred the lines between the normally dull commercial and a genuine piece of entertainment.
What can an EV do for you? Introducing BMW EVolve – a new iPhone/iPad App from BMW that helps you get a feel for what it’s like switching to an EV (Electric Vehicle) like the BMW ActiveE.
It was the most gorgeous sunny day in London yesterday (8/4/2011), as we joined Ford at the Gymkhana Uncovered event for the launch of the new Codemasters rally game, DiRT3.
It’s a measure of just how important the video games industry has become these days, that when Codemasters decided to launch their new DiRT 3 rally game, they were able to join forces with Ford, one of the top-3 global car makers in a marketing partnership that includes the viral sensation, Ken Block.
Yesterday Mitsubishi used its Lancer Evolution Facebook page to tease a new concept for the Evo – called the AF-J. Posing the question, “The next Evo?”, they promised to reveal the full car on Facebook at 15:00 GMT today.
Well the hour has come and gone and you see before you the Evo in all its majesty… Well it is April 1st, so don’t worry, it might never happen.
Autoglass® has today announced a scientific breakthrough by developing glass that repairs itself. Scientists at the company’s headquarters in Bedford have been testing the technology on mobile and smartphones over the last 6 months and come up with a glass which when broken or cracked automatically fixes itself.
Following the recent announcement that the 2011 Festival of Speed (1-3 July) will include the largest celebration of 100 years of the famous Indianapolis 500 race outside of the USA, Goodwood can today (1st April) confirm that it is commencing construction work on the challenging Festival track to cover the entire 1.16-mile hillclimb with one million bricks.
Following the BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre.
In a move that a Land Rover spokesperson describes as ‘on a par’ with other innovations such as Hill Descent Control (HDC), Active Cornering Enhancement (ACE) and its Stability Under Controlled Kinaesthetic Response System (SUCKRS), the company unveiled this morning a novel piece of technology in response to the recent change in tax disc legislation.
It’s that time of the year when those boffins from BMW put their little grey-cells together and devise an outstandingly clever solution… to a problem that nobody as yet was aware of. Last year it was those colour-coded BMW roundels, providing a means to show your true colours during the UK General Election.