Kia Motors dealers around the UK have launched innovative plans to keep the cars on their forecourts spotless and free from attack by the enemy of all car-owners, bird-droppings!
Innovative Spanish car maker SEAT is once again leading the way on in-car technology with the debut today of a pioneering and dynamic new satellite navigation system.
Unless of course you’ve been living on a remote island, away from TV, newspapers and the interweb, then you’ll know that Ford is in the middle of launching its new Focus – a more significant event than any previous launch because despite being developed in Europe, it will be sold in over 120 markets worldwide.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
If you work in the automotive sector then you’ll be heartened to read the 2011 Edelman Trust Barometer, the company’s 11th annual research study into the trust and credibility of businesses around the world. For 2011 Automotive climbs to become the 2nd most trusted industry sector, just behind Technology which retained the No.1 spot for a second year in a row.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
We’re big fans of BMW USA’s previous films – their groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since.
This evening, January 18th, Cadillac Racing is holding a live web chat with its 2011 driver pairing from 8:00 – 8:30 pm Eastern Time (01:00 – 01:30 am GMT). It’s a great opportunity to get under the skin of a new race programme and rekindle your motorsport vibe as the 2011 season begins to kick-off.
It’s been a great week for automotive videos as we settle in to the pace of 2011. Ideally we’d limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.
We’ve been a little cynical in the past about Hyundai’s promotional campaign for the Sonata Turbo, the Sonata is not exactly the kind of car any of us would associate with ‘speed’ – in fact stick a Taxi sign on its roof and it would look right at home waiting in the taxi-rank at Slough station. But over in the USA, where there’s always been a greater affinity for Japanese and Korean marques, Hyundai have been mounting a campaign to transform the Sonata’s dowdy image and re-position it as a car to be desired rather than just used.
Back in 2002 the creative team at Crispin Porter + Bogusky felt people were ready to move away from SUVs, so they pitched the idea to MINI and won the campaign to relaunch the iconic brand in the USA using a series of print promotions, outdoor events and marketing stunts.
There’s a new social-media campaign that you might want to take a look at if you’re a fan of movies such as Gone in 60 Seconds and Fast and Furious – the film, Drive Angry 3D, stars Nicolas Cage and is due to be launched in the UK on 17 February.