What exactly does this say about Toyota marketing strategy for its hybrid poster-child? Was a cow not good enough? Or perhaps on the scale of animal flatulence, the sheep is the harder target to beat and therefore warrants a poster in celebration of such an achievement?
Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is the Super Bowl on Feb 6 next year, the means of travel is by Mercedes-Benz, the fuel to get there is tweets by the gallon. The prize is a brand-new 2012 Mercedes-Benz C-class Coupe.
MINI New Zealand’s Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time when there was likely to be less traffic and other distractions.
If you’ve ever moaned about the use of technology for technology’s sake, then you’ll feast on this latest innovation by Audi’s German creative agency. As part of the year-long “30 years of quattro” celebration those clever folk at Neue Digitale/Razorfish in Berlin have come up with an online ad campaign that uses the world’s first sudden motion sensor banner!
The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.
The group will carry instruments and amplifiers through the streets of their home city and ask music lovers to log on and follow them via Facebook and twitter as they walk and play.
Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes, say Toyota.
When I first heard of Land Rover’s new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the boxes, but then perhaps it’s also biting off more than it can chew…
MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. You can watch a video explaining the rules of the game below.
If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.
I’ve been taking a look at Bentley’s new iPad app that was launched earlier today. During the past month there’s been a bounty of iPad apps released by car makers, some of them acting as product showcases whilst others provide a more multi-media form of their customer magazine. If you’ve got yourself an iPad, then these apps are a great way to explore the many features of your new gadget whilst exploring some of your favourite cars.
The problem with measuring anything with a qualitative stick is that by its very nature it will divide opinion. We’ve heard the stereotypes before, the 911 design is boring, Volvos are dull and Ferrari can do no wrong – but these are all just opinions. Games of football, tennis or cricket are ultimately measured by cold and clear numbers that allow you to immediately assess sans bias who has performed best over a set period of time and pat them on the back or berate their performance appropriately.
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.