Lotus moves to dispel another careless whisper (w/Statement)
News of Lotus’ demise has been greatly exaggerated, following a report this morning that it was being liquidated. The news, first published in Autocar,…
Industry
Audi loses more of its top brass to Infiniti (w/VIDEO)
It’s hardly surprising, given the background of Infiniti President Johan de Nysschen (who was formerly President, Audi of Americas), but today Nissan’s luxury brand…
Pepsi takes a ‘test drive’ to the max (w/VIDEO)
Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his…
Lamborghini shows it’s bullish about the future
Lamborghini’s 2012 sales figures provide yet another reminder that supercars are big business at the moment, with year-to-date deliveries up 30% from 1,602 to…
Three reasons why advertising should not be part of your social media strategy
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an…
Do Audis have soul? Well the new R8 V10 plus certainly does.. (w/VIDEO)
Twenty-three seconds is all it takes for your ears to perk up when listening to the video, then by 0:42 seconds when the exhausts…
Audi RS 4 Paintball Duel: A.K.A. ‘How to make a mess’.. (w/VIDEO)
When Audi brought a pair of RS 4’s to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity…
AdWatch: Volkswagen’s Beetle Cabriolet is such an embarrassing car to drive.. (w/VIDEO)
It must have been a difficult first conversation when Ad agency Deutsch took the concept for this video to their client. The light-hearted spot…
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
Bentley and China – taking inspiration from their cultural roots (w/VIDEO)
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to…
Interview with Ken Block: The Hoonigan Fights Back
This time last year we spent time getting to know Ken Block, the ‘accidental hero’, best known for the world famous Gymkhana Videos. At…
Porsche sales rise in January, especially for the Boxster/Cayman
Porsche sales in the US were up 32 per cent in January, continuing the positive trend for Germany’s most profitable car maker. The big…