
Lotus moves to dispel another careless whisper (w/Statement)
News of Lotus’ demise has been greatly exaggerated, following a report this morning that it was being liquidated. The news, first published in Autocar,…
News of Lotus’ demise has been greatly exaggerated, following a report this morning that it was being liquidated. The news, first published in Autocar,…
It’s hardly surprising, given the background of Infiniti President Johan de Nysschen (who was formerly President, Audi of Americas), but today Nissan’s luxury brand…
Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his…
Lamborghini’s 2012 sales figures provide yet another reminder that supercars are big business at the moment, with year-to-date deliveries up 30% from 1,602 to…
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an…
Twenty-three seconds is all it takes for your ears to perk up when listening to the video, then by 0:42 seconds when the exhausts…
When Audi brought a pair of RS 4’s to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity…
It must have been a difficult first conversation when Ad agency Deutsch took the concept for this video to their client. The light-hearted spot…
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to…
This time last year we spent time getting to know Ken Block, the ‘accidental hero’, best known for the world famous Gymkhana Videos. At…
Porsche sales in the US were up 32 per cent in January, continuing the positive trend for Germany’s most profitable car maker. The big…