Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their…
Industry
The multi-tiered economies of a global car market
The most tedious part of any CEO’s job, is by far the repetitive act of forecasting – you reach the role because of your…
Science and Fiction: Caterham’s Unanswered Questions
Science was never my strongest subject. On the morning that I should have sat for my chemistry A-Level, I came to the conclusion that…
Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)
It’s that time of the year again when car ads take over the internet and we remind UK and European brands that despite being…
Volkswagen searches for The Best Helmet Holder In The World (w/VIDEO)
To mark their return to world rallying in 2013, Volkswagen together with Jacky Icyx have set out on a quest to find a successor to the great Franc Riemère, a world class helmet holder from the 1970s and an unsung hero of international motorsport.
JCB celebrates the Holiday Season with a glamorous 2013 Calendar
JCB is renowned worldwide for its construction and agriculture products, but young George Bamford has taken the family name into the world of design and photography. His 2006 and 2007 JCB Calendars were award winners and now for 2013 he’s produced a ‘..study of the interesting juxtaposition between cold hard engineering and the soft, sensuous female form.’ Erm, quite.
The Top 14 examples of Automotive Christmas Cheer..
When fighting for a competitive advantage in the tough automotive sector, every little bit helps, especially when trying to sell a range-limited, pricey and usually uncool electric car. But this Christmas, the EVs have the advantage..
Fiat targets customers for its new 500L with ‘The Motherhood’ rap (w/VIDEO)
Comedian W.C. Fields famously coined the saying, “Never work with animals or children”, but it seems the opposite is true for advertising. Seven of the Top Ten Automotive Ads of all time feature either kids, animals or both.
Ferrari says ‘thank you’ to its 10 million Facebook fans with a Tooned-like animation (w/VIDEO)
To celebrate Ferrari’s 10 millionth Facebook fan, the brand has chosen to follow McLaren’s lead with an animated cartoon featuring Chairman and President Luca Montezemolo together with drivers Felipe Massa and Fernando Alonso.
Mercedes-Benz CLA 45 AMG gets ready for its 2013 premiere (w/VIDEO)
Think of the Mercedes CLA as a smaller, cheaper Mercedes CLS – based on the new front-wheel drive A-Class platform and aimed at buyers of the Passat CC and BMW’s forthcoming 2 Series.
Why the all-new Porsche Cayman ‘finally’ does Butzi proud.. (w/VIDEO)
When the first generation Porsche Cayman was launched in 2006, Porsche’s press pack was full of references to the venerable 904 Carrera GTS – a car which Porsche Ambassador Walter Rohrl once described as his favourite Porsche and which won its class at the Targa Fiorio in only its first year of competition.
Win a trip to the Detroit Motor Show with Hyundai’s Asphalt 7 Contest (w/VIDEO)
January’s Detroit Motor Show looks set to provide a real kick-start to 2013, with a host of new model premieres from the world’s largest car makers. One of those car makers is Hyundai – the fourth largest car maker and the fastest-growing automotive company by brand.