The DC Shoes marketing machine is now in full swing. The date – July 9th 2012 – has been announced. The location – San Francisco – is known. And the first of many teaser videos has hit the web.
We’ve probably all used the saying, “Great Minds Think Alike”, at some point in our lives and the same impression of déjà vu can sometimes apply with advertising campaigns too. But I bet Hyundai are wishing they’d been a little more ambitious with their recent video for the Genesis Coupe.
Nissan’s all-electric Leaf is probably not the kind of car which you or I would choose to buy. Let’s be honest, it doesn’t look particularly cool, tops out at only 90mph and every 100 miles it needs plugged in for a 30 minute recharge.
I gleaned a few hints about Gymkhana Five, when I interviewed Ken Block for our feature – ‘The Accidental Hero’, last December. Block, you’ll remember, is Chief Brand Officer of DC Shoes and the insanely talented driver in each of the four previous Gymkhana videos.
I’ve been an outspoken critic of brands who boast about the size of their fan base. Of course, it’s an understandable temptation, especially if you allow yourself to be influenced by the vernacular of a Facebook ‘Like’. But what use is a follower, if they don’t then engage with a brand in a way that translates into commercial value?
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all – the Olympic Gold Medals.
A lot of people ‘inside’ BMW were unhappy about their brand team ditching ‘The Ultimate Driving Machine’ tagline from the car maker’s ads and replacing it with.. JOY.
That’s like Audi dropping ‘Vorsprung Durch Technik’ and replacing it with ‘Well-built & Reliable’.
When Gymkhana Four broke cover last year, we couldn’t help feel disappointed that it had lost the purity which made Gymkhana Three such a huge hit.
If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.
We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’
Our time spent recently with Volvo’s V60 T6 Polestar got me thinking – is there a better all-round model in Volvo’s range? The T6 Polestar ticks plenty of boxes, but after driving around in a diesel for the past 4-years the T6’s mid-20s fuel consumption came as something of a shock.
Here’s an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.
Here’s one we missed from yesterday’s April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.