Saturday, 17th April 2021 |
2:52 AM BST
Nissan’s all-electric Leaf is probably not the kind of car which you or I would choose to buy. Let’s be honest, it doesn’t look particularly cool, tops out at only 90mph and every 100 miles it needs plugged in for a 30 minute recharge.
If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.
We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’
Our time spent recently with Volvo’s V60 T6 Polestar got me thinking – is there a better all-round model in Volvo’s range? The T6 Polestar ticks plenty of boxes, but after driving around in a diesel for the past 4-years the T6’s mid-20s fuel consumption came as something of a shock.
European Rallycross Championship front-runner Liam Doran will start his 2012 season by racing in the first round of the Monster Energy MSA British Rallycross Championship, at Lydden Hill Race Circuit next weekend, before contesting the European Rallycross Championship as well as the US-based Global Rallycross Championship.
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday’s Australian grand prix from Melbourne. The start of the 2012 Formula One season.
Peugeot’s all-new 208 makes its premiere at the Geneva motor show in a fortnight’s time. It’s a bold and ambitious model, targeting none other than the marque’s highly successful 205, made most famous by the iconic 205 GTi.
If regeneration is what the car is all about, then Peugeot’s advertising is very much forward-looking as it pushes the boundaries in size, scale and reach to make sure we all know the 208 is coming.
Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.
This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.
20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.
Last week I wrote about the effectiveness of online display advertising – in “To Infiniti and beyond” – where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.
In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I’ve been impressed with how visible the Infiniti brand has become in Europe.
We are always on the look-out for good-quality content that we can bring to the attention of readers and enthusiasts, saving them time searching to find it and rewarding those who create the content with an appreciative audience. That’s why we built SkiddPlayer, curating the best videos produced each day and making them easier to find and share.
