To mark the launch of the new Peugeot 208 GTi at this week’s Paris Motor Show, the French car maker will produce just 54 Limited Edition models, with 29 of those earmarked for the UK.
There’s a lot riding on the new 208 GTi – the troubled French car maker needs a halo model to draw customers back into its showrooms after cutting 8,000 jobs in July. Sales are down 23% compared to 2007 levels and unions have described the cuts as a “declaration of war”.
If ever there was a time to ‘get it right’ with a GTi model, this is it.
Welcome, or should we say bienvenue to this très Gallic Peugeot special of ROAD Magazine. Peugeot’s current advertising slogan is ‘Motion & Emotion,’ which when you cut through the adman-speak hints at cars that are involving, ney, fun to drive, and live with.
It seems a risky strategy for Peugeot to claim that the legendary 205 GTi is back. After all, the company has cried ‘wolf’ many times before – 206 GTi, 207 GTi, 308 GTi.. none has been a patch on the sometimes lively, but always entertaining 205 GTi 1.9.