Ferrari hosted a special premiere for the new FF this evening in front of a worldwide audience. The event was hosted by Ferrari’s CEO Amedeo Felisa and Chairman Luca di Montezemolo, who were joined on stage by Ferrari’s F1 drivers, Fernando Alonso and Felipe Massa, Piero Ferrari – son of the company’s founder Enzo, Ferrari’s Chief Test Driver Dario Benuzzi and the FF’s road-car development driver, Raffaele De Simone.
We’ve shown you pictures of Ferrari’s new V12 four-wheel drive flagship model and brought you videos of it power-sliding in the snow, but tomorrow is the official debut of the most powerful and versatile Ferrari ever built.
When BMW launched their X6 Sports Activity Coupé in May 2008, they were criticised for designing it purely as a 4-seater. Customers were disappointed over the lack of a 5-seat option, but BMW were unrepentant – declaring the X6 as a niche model designed to offer a distinct alternative to the X5, which was already available in either 5 or 7-seat configurations.
This morning at the Autosport International Show Caterham revealed their first all-new model in over 20 years – the SP/300.R is a joint project between Caterham and Lola Cars that they describe as “..the perfect alchemy of British engineering superiority and rich motorsport heritage”.
I received a heads-up early last week when Steve Hindle, ex-Motorsport Manager for Westfield Sportscars, contacted me and mentioned Lola and Caterham were definitely getting together soon to produce something along the lines of Westfield’s XTR.
It is perhaps ironic that Caterham face a similar challenge to their erstwhile neighbours up the road at Lotus, as they look towards the future shape of their model range. Just like Lotus they have a loyal and fanatical customer base whom the company depends on for their current success, but the relationship can sometimes been a fragile one – some of the core enthusiasts have been around longer than the current management team and take it upon themselves to regularly remind them of their responsibilities to the marque.