On the face of it, Audi’s newest A1 variant – the S line Style Edition – looks prohibitively expensive, starting at £18,125 for the…
If you’re a UK Audi customer, then you’ll need to petition loudly if you hope to park a new A1 Quattro on your driveway, but will many of you bother? Just 333 examples of the A1 Quattro are scheduled to be made, but they’re all left-hand-drive and bound for mainland Europe in the second half of 2012.
When you’re up against a product such as BMW’s MINI, you need to pull out all the stops in order to differentiate your own luxury sub-compact model – at least that’s what Audi thought when it introduced its A1 last year.
Audi is currently testing a development installation of its quattro drivetrain in the sub-compact A1, bringing all-wheel-drive to this segment for the first time. As it gets to grip with the freezing Canadian conditions, Audi choose the opportunity to reveal its plans for its newest model in the range.
The designers among us will have something to say about these new print ads from Audi – developed by Ad agency BBH London, they’ve created four ads to illustrate the key qualities of the new A1. They’ve focused on its ‘Driver-Oriented Interior’, ‘Powerful Yet Efficient Engines’, ‘Iconic Exterior Design’ and a ‘Big Idea Condensed’ view of them all.
Episode 2 features a car chase, gun fights and plenty of Miss Ramirez.
Audi gets carried away with the options list for the A1, and you can view them at the Wörthersee.
Audi releases the A1’s pricing, pitching it above comparable models in BMW’s Mini range.
Lights, camera, action! Has Audi convinced you that it can make films too?
Justin Timberlake, Dania Ramirez and of course Audi’s A1 star in action thriller, The Next Big Thing.
Audi gets serious about targeting the youth audience with its new A1.