Infiniti USA and marketing agency Campfire have launched a new kind of interactive campaign for the new Q50 saloon. Rather than the usual mouse-click…
It’s come a long way in 63 years, but as of 2014 Volkswagen’s iconic camper van will have reached the end of the road….
It’s that time of the year again when car ads take over the internet and we remind UK and European brands that despite being…
A lot of people ‘inside’ BMW were unhappy about their brand team ditching ‘The Ultimate Driving Machine’ tagline from the car maker’s ads and replacing it with.. JOY.
That’s like Audi dropping ‘Vorsprung Durch Technik’ and replacing it with ‘Well-built & Reliable’.
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week’s Geneva motor show, after we first saw it appear in one of the car maker’s Super Bowl ads last month, called “Cheetah”.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.
Volkswagen stole a march on other car makers at this year’s Super Bowl by launching its promotional ads 1 week early – the resulting void filled by their campaign resulted in more than 35 million online views, plus over 100 million TV views during the event.