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Hyundai Veloster Turbo comes to the UK

Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week’s Geneva motor show, after we first saw it appear in one of the car maker’s Super Bowl ads last month, called “Cheetah”.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.