Volvo embraces digital for its XC Adventure experience

Can I draw your attention to a new resource created by Volvo, called ‘Cross Country Travels’ or ‘XC Travels’, to use its more catchy name. It’s an online guide to the 25 most spectacular Scandinavian winter adventures, with an accompanying iPhone App that enables you to check in at the places you visit, receive a digital tag to share with friends and directions to guide you straight to the ideal spots.