One of the most popular enthusiast car videos of the last 9 months is Audi’s remarkable symphony of the R8 V10 plus – stripped…
To celebrate the latest incarnation of Audi’s time-bending RS 6 Avant, Audi UK got together with agency Rubber Republic to put on a bit…
If there’s one thing we’ve learned from decades of Skoda jokes, it’s not to take the brand too seriously. But that creates something of…
There’s a school of thought which says ads should be free from hyperbole, stripped of unnecessary fluff and focused on a brand’s key messages….
Most creative agencies are quite frankly rubbish at making car videos, so it comes as something of a surprise when we find one that’s more than just tolerable.
We’ve probably all used the saying, “Great Minds Think Alike”, at some point in our lives and the same impression of déjà vu can sometimes apply with advertising campaigns too. But I bet Hyundai are wishing they’d been a little more ambitious with their recent video for the Genesis Coupe.
Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work – such as in the excellent ‘Sunday Driver’ commercial from Christmas 2010.
If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.
We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’
Here’s an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent ‘good feeling’ opens the door to a more direct sales message.