The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour – the art of entering a car with speed and efficiency. Ideally without breaking anything.
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it’s gained something of a reputation as being unbreakable. Toyota’s marketing people were quick to pick up on the show’s endorsement and have subsequently made it a key theme of their ads.
I’ve made no secret of my disgust at Greenpeace’s recent anti-Volkswagen campaign, The Dark Side – it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that environmentalists were campaigning to become law.
Proof, if ever it were needed, that the car industry makes the best ads – Hyundai’s new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.
I feel compelled to bring the following videos to your attention, not because of some otherworldly showcase of fine driving skills, nor because they scoop the latest drop-dead-gorgeous supercar – in fact they have very little to do with cars at all – even though they’ve been produced by one of the most sought after car brands, BMW.
Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between Mercedes and McLaren.
Environmental campaigners Greenpeace have launched a spoof series of ‘Darth Vader’ adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s mini Darth Vader campaign which were shown in the week leading up to this year’s US Super Bowl and the televised half-time ad break.
The city of Novgorod (“new city”) located just 100 miles from St. Petersburg is one of Russia’s most historic cities, having been declared a World Heritage Site back in 1992. With a population the size of Northampton and a thriving tourism industry, they like to keep their streets safe especially over the holiday season.
It’s such a refreshing change from some of the mumbo-jumbo advertising we so often see, for a brand to just come out and tell it how it is. This print advert for the fuel retailer Q8 was produced by Ogilvy & Mather in Sweden and describes in the simplest way possible just exactly why drivers should visit their outlets.
It’s been a great week for automotive videos as we settle in to the pace of 2011. Ideally we’d limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.
We think this campaign might just be one step too far for the world’s largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..
If you’ve ever moaned about the use of technology for technology’s sake, then you’ll feast on this latest innovation by Audi’s German creative agency. As part of the year-long “30 years of quattro” celebration those clever folk at Neue Digitale/Razorfish in Berlin have come up with an online ad campaign that uses the world’s first sudden motion sensor banner!