This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an…
During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.
Peugeot’s all-new 208 makes its premiere at the Geneva motor show in a fortnight’s time. It’s a bold and ambitious model, targeting none other than the marque’s highly successful 205, made most famous by the iconic 205 GTi.
If regeneration is what the car is all about, then Peugeot’s advertising is very much forward-looking as it pushes the boundaries in size, scale and reach to make sure we all know the 208 is coming.
Chrysler’s Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform’s content management controls.
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
Supercar makers don’t usually need to advertise their latest models – the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the brand.
Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you would imagine, Geneva is the largest automotive exhibition of the year and it is essential that automotive brands in development, in terms of both image and technology, have something that stands out at the show.
When you think about it, Rolls-Royce is the most natural brand to embrace a fully-electric drivetrain – silence is intrinsic to its cars as is effortless performance from tickover.
I can only assume that I am way outside the target audience for these ads, since at first (and for quite a while) I really didn’t get them. Zubi Advertising – a leading US Hispanic agency were tasked with the brief to convey the power and acceleration of Ford’s new Mustang GT 500 in a series of print ads.
If you’ve ever moaned about the use of technology for technology’s sake, then you’ll feast on this latest innovation by Audi’s German creative agency. As part of the year-long “30 years of quattro” celebration those clever folk at Neue Digitale/Razorfish in Berlin have come up with an online ad campaign that uses the world’s first sudden motion sensor banner!