I bet you weren’t aware that BMW had a sound logo. All right, perhaps you were, but did you notice they’d changed it? If…
When Audi brought a pair of RS 4’s to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity…
According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.
Sometimes – on very rare occasions – our friends from across the pond produce better car ads than their European counterparts. Volkswagen comes to mind with their recent Super Bowl ads, or those hilarious off-beat VW Academy ads with Saturday Night Live comedian Bill Hader. Land Rover are another brand that have blurred the lines between the normally dull commercial and a genuine piece of entertainment.
We are big fans of Icelandic post-rock band Sigur rós here at SkiddMark, their music is unique, uplifting yet thought-provoking, melodic but sometimes haunting. The band’s music is recognisable by lead singer Jónsi’s falsetto voice and by the simple melodies that seep into our sub-conscious after a brief listen.
It therefore comes as little surprise to find that so many Advertisers, Film and TV producers are keen to use their music as the perfect backdrop to their programmes and commercials, but you may be surprised to learn that the stock answer from Sigur rós to such a request is a polite but firm ‘No’.
SkiddMark takes a look at what makes a good car advert using some famous examples of the last 30 years.