Until now, if you’d been looking for a BMW M division app, there was only one – the ‘BMW M Power Meter’, a simple…
On the eve of the Los Angeles International Auto Show, Chevrolet has announced that its Spark and Sonic models will feature Apple’s intelligent assistant from 2013, taking on some of the typical hands-free functions offered by the native systems on premium brand cars.
Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th anniversary of the James Bond films, the brand which made Britain’s most revered MI6 agent has dropped behind Apple and YouTube, into a lowly third place.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
I have to admit to losing track of all the various Brabus models – but their very existence demonstrates that there’s no lack of appetite to spend the kind of money on cars that some people would look to mortgage on a home. And the Brabus SV12 R Biturbo 800 probably has more technology and gadgets fitted than most houses too.
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.
BMW releases Nürburgring edition iPhone app
Audi launches free DTM/Le Mans app, available now to download in the App Store.
It may no longer run anywhere near Dakar, but VW’s iPhone app will make the race easier to follow.