According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
Ever since mankind could go fast, we have longed to go faster. And ever since we’ve done work, we have longed to have someone else, or something else, do that work for us. You might already be familiar with Google’s self-driving car project.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.
No shit, this is the real veal from those clever people at Goodwood.
Auto Windscreens looks to have cracked a new market and has its sights set on a bumper 2010.