Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
When Audi revealed the new S3 last September, it did so in the form of the new lighter A3 hatchback. Now it’s been joined…
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their…
Even though it has lost two-cylinders compared to its predecessor and a whole litre of cubic capacity, the new RS 6 is lighter, faster and 40% more economical plus around £800 cheaper than its predecessor – at £77,000.
As temperatures across the UK plummet below freezing, most drivers will be preoccupied with the traction of their tyres on Britain’s icy roads, but for some there’s an even bigger problem to worry about.
The new third-generation Audi RS 6 demonstrates all that’s wrong with the latest RS 4 – a car which was launched less than six months ago. Like its smaller sibling the RS 6 comes as an Avant version only, they both come with a V8 TFSI engine, but that’s about where the similarities end.
The headline sounds downright depressing doesn’t it? The End is Nigh! BMW – staunch exponent of right-wheel drive cars – has finally sold out and conceded that the idealogy of its Ingolstadt rival is in fact.. correct. Please wake me from this nightmare.
Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.
The label ‘Black Edition’ used to typify the type of car which was more of an iron fist in velvet glove – subtle on the outside but hard as nails underneath. Now thanks mainly to Audi and Porsche, a black edition is merely a stealthy mainstream model – another means of sub-dividing an already segmented niche model.
BMW Team Schnitzer driver, Bruno Spengler, won yesterday’s DTM finale at Hockenheim and in so doing clinched the 2012 DTM drivers title ahead of Mercedes driver Gary Paffett, who also finished second in yesterday’s race.
After first appearing at the Detroit Motor Show earlier this year, for this week’s Sydney Motor Show, Lexus has swapped the LF-LC’s burning red exterior for a lustrous Opal Blue finish, inspired by the natural base colour of the Australian gemstone.
We’re big fans of Volvo’s V40 – which is a true rival to BMW’s 1 Series and Audi’s A4 and yet is still an individual’s choice with its own unique qualities. But the model that will account for at least 25% of all V40 purchases is the R-Design, which Volvo has this morning announced the UK pricing for.