Bentley Motors has commissioned a series of documentary shorts entitled ‘Mulsanne Visionaries’, in which seven innovators provide their insights on the future, in the context of Bentley’s flagship Mulsanne saloon.
Most creative agencies are quite frankly rubbish at making car videos, so it comes as something of a surprise when we find one that’s more than just tolerable.
According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.