You could easily be forgiven for thinking that it was a dress-rehearsal for the annual April 1st silly-story fest. From the very first suggestions…
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday’s Australian grand prix from Melbourne. The start of the 2012 Formula One season.
With Caterham F1 due to launch their 2012 car in less than 48 hours, Kimi Raikkonen out on track in the 2011 Lotus Renault…
So, Sky have announced the deal that we’ve all known about for quite some time, namely that ex-F1 driver and BBC commentator Martin Brundle will leave the Beeb to join Sky’s new dedicated F1 channel, Sky F1 HD.
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it’s gained something of a reputation as being unbreakable. Toyota’s marketing people were quick to pick up on the show’s endorsement and have subsequently made it a key theme of their ads.
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties.
“With this new deal not only have we delivered significant savings but we have also ensured that through our live and extended highlights coverage all the action continues to be available to licence-fee payers,” said the BBC’s Head of Sport, Barbara Slater.
Ferrari’s brand new flagship V12 four-seater, the FF, was driven by James Martin, celebrity chef and presenter of BBC’s ‘Saturday Kitchen’, at the famous Goodwood hillclimb course today.
Now this is more like the kind of result we’d like to see from the hit BBC series, The Apprentice, we can just picture Lord Sugar setting the challenge – “your task is to build a muscle car from a Mercedes-Benz B-Class…”