It’s come a long way in 63 years, but as of 2014 Volkswagen’s iconic camper van will have reached the end of the road….
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
The Beetle R Concept has made its American debut today at the Los Angeles Auto Show, following its unveiling in Frankfurt earlier this year.
While the familiar outline of the latest Beetle is still clear, the R Concept adds the kind of muscled enhancements that seem entirely appropriate in image-conscious California.
The original Volkswagen Beetle built between 1938 and 2003, became the longest-running and most-produced vehicle in the history of the car, with over 21 million units sold in its 65-year lifespan. It was developed by Ferdinand Porsche under instruction from Der Führer himself, Adolf Hitler, as the Type 1 Volkswagen – which literally means “people’s car” in German.