It always seemed an unlikely project for Infiniti Brand Ambassador and Red Bull Racing F1 driver, Sebastian Vettel, to get involved in – surely the combination of a two-time F1 world champion with Nissan’s luxury brand could have come up with something more ‘in keeping’ than a moderately-quick SUV?
This is one of those news items that makes you consider the meaning of Déjà vu. Haven’t we been here before? Surely Alain Prost has been an ambassador for Renault since forever, just like Jackie Stewart was for Jaguar and Jean Alesi for… er, Lotus.
The designers among us will have something to say about these new print ads from Audi – developed by Ad agency BBH London, they’ve created four ads to illustrate the key qualities of the new A1. They’ve focused on its ‘Driver-Oriented Interior’, ‘Powerful Yet Efficient Engines’, ‘Iconic Exterior Design’ and a ‘Big Idea Condensed’ view of them all.
Episode 2 features a car chase, gun fights and plenty of Miss Ramirez.
Audi releases the A1’s pricing, pitching it above comparable models in BMW’s Mini range.
Lights, camera, action! Has Audi convinced you that it can make films too?
Justin Timberlake, Dania Ramirez and of course Audi’s A1 star in action thriller, The Next Big Thing.
Audi gets serious about targeting the youth audience with its new A1.