As one ‘insider’ put it to me yesterday, “it’s messier than a pit full of sh*te.” The expression being a reference to the news…
You may have followed this story on Twitter during the past fortnight, which focused on Usain Bolt being appointed Nissan’s new “Director of Excitement”, along with news of a one-off gold GT-R and a special ‘Bolt GT-R’ which will go into limited production in 2013.
Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.
But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.
During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.